Commercial paint jobs can be viewed as unnecessary business expenses rather than smart investments, but improving the aesthetic appearance of a business with an inviting paint colour is more important than many professionals may think. Here are five reasons why you should consider keeping your business in pristine condition.
The economic benefits
Enlisting the help of a professional commercial painting and decorating Ipswich
company to provide a professional paint job can instantly boost the appearance of your space. Even if your interior and exterior surfaces look good, painting your business every few years will help to maintain or increase its value. A well-conditioned and aesthetically pleasing building will have a higher market value than a neighbouring building in poor condition.
The cost benefit of preventive maintenance is another essential aspect. As a general rule, repainting a building regularly will prevent a business from deteriorating to the point of needing a major overhaul. Paint naturally deteriorates over time, regardless of the quality of the paint used; this can manifest itself through colour fading, gloss degradation and fine cracking. When these issues aren’t addressed right away, they will eventually lead to a dull looking building and extensive damage.
A competitive edge
Regularly painting your business is a great way to create a distinct brand identity. You can choose certain colours for example that fit your brand, to give your company a unique look. But before choosing a colour scheme, take time to study the basics of colour psychology
. Vibrant colours for example create an impression of vitality and energy, whereas neutral shades are perfect for creating calmness and reliability.
A new coat of paint has positive effects on the business too, with boosted employee morale, productivity, retention and interaction.
Choosing the right colour scheme
There are three main aspects to consider before selecting paint colours for your business: 1) the recommended colour for different business environments, 2) the logo’s colour scheme and 3) the latest paint colour trends. Customers respond well to aesthetics, so if you have reached a point where you want to try something new in order to attract and retain customers, consider painting your business a modern colour palette that will boost its personality and set you apart from all the others.