Create a Buzz At Your Product Launch

Create a Buzz At Your Product Launch

Give Your Product the Introduction it Deserves

When it comes to throwing a fantastic product launch, you just need to keep a few simple steps in mind. If you are launching a new product, then it goes without saying that you need to throw a party. Product launch parties are a great way to introduce your new product to a select group of business partners, important industry figures and key influencers. Plus it’s a great way to have fun and take pride in all that you’ve achieved after working so hard. So how do you throw a great launch party? After all, you’ll get few better opportunities to showcase your product to the people that matter. To help you out, here’s a handy guide to creating the right kind of buzz at your event.

A great location

When it comes to planning a great product launch, few things are more important than the location. There are a few things to keep in mind when you’re looking for the perfect venue. First of all, choose one that has a central location that people will be able to reach easily. Secondly, try to find one that has some kind of link to your product. Thirdly, make sure that it has a suitable capacity – too big or too small will ruin the atmosphere.

Coffees on tap

Coffee bar rental is a great way of making your event stand out. Your guests will be able to take their pick from a wide selection of hot drinks, all of which will be expertly prepared by an experienced barista. These hot drinks can even be served in branded paper cups to further promote your product. Product launches are often daytime events, and providing coffee is a great way to provide your audience with a drink that will keep them alert and engaged.

Keep your guests entertained

It’s important to invest in some entertainment to keep boredom at bay. While you or your colleagues will want to talk about your product, endless corporate chatter will see your guests heading for the exit before too long. So break up those speeches with live music, a stand up comedian, or something more unusual like a dance troupe.

Time it right

It’s important to think about dates too. You’ll need to make sure that your launch and actual release of your product occur around the same time. This may seem obvious, but a surprising number of business owners throw a product launch party weeks or months before their product is released. The result? A total loss of interest by the time that release date rolls around. So be smart about scheduling!

Keep it exclusive

To give your product launch a real buzz, try to create an aura of exclusivity around it. Only invite a select few guests, and always remind them just how lucky they are to receive an invite. This will definitely help them to remember your product going forwards. Goody bags filled with exclusive treats will make them feel like they’re bagged the invite of the year.

It’s time to plan the perfect launch

Now that you know how to throw a great product launch party, there’s no reason why you can’t give your product the introduction it deserves. You only get one shot at a first impression, and a buzzing party will help you to win over the most important people in your industry. So what are you waiting for? It’s time to do some party planning!